Creating a podcast logo is just about one of the most important marketing moves you will make as the owner and creator of a podcast. There are so many amazing soundscapes out there (500 000+ at last count!), and if you want to grab the attention of a casual browser as they consider their options on their streaming audio library, your cover art needs to pop!
Here are five top tips that will help you to create a podcast logo and accompanying cover art that sells your story in the fractions of a second you have to draw in an online user in 2021 and beyond:
Consider your brand carefully
Your logo in the cornerstone of your podcast brand. As such, you need to be completely sure that it conveys the right message. Consider your topic – is it very serious, or rather humorous? What is your main focus, and do you want to show it off in your logo, or would you rather keep things more sleek? Sum up your brand in a few key terms (e.g. ‘trendy’, ‘inviting’, ‘fun’) and use this as the jumping-off point for your ultimate design.
Keep your target demo in mind
Now that you have an idea what you want to convey, you need to bear in mind who you are talking to. For instance, if your target listenership is between the ages of 16 and 24 with a love of all things tech, their visual preferences will differ vastly from moms between 30 and 45 who are looking for audio content on Montessori teaching techniques and living sustainably. Speak to their needs and don’t underestimate the effectiveness of polling a few of your regular listeners with logo options.
Choose a great font
Your logo font should be clear, legible and to the point but also convey the tone of your content. For instance, if your podcast is quite light-hearted and geared at a fun-loving audience, you can use a loopy, swirly font that denotes a joyous vibe; or if you speak about money matters and entrepreneurship, your font can be quite snappy and business-like.
Play with colour (or don’t!)
You want your logo and overall branding to be instantly recognisable, which is why it is a good idea to settle on a colour palette for your podcast fairly early on. You can also go monochromatic (black, grey, white) it suits your brand, the trick just lies in settling on your hues and employing it consistently to ensure that existing and prospective listeners recognise it instantly.
Be careful about imagery
If you choose to use photos or illustrations as a part of our cover art, be very sure to purchase it or credit the creator after you’ve asked them whether you can use it. Whatever you do, don’t infringe on other people’s intellectual property. Rather ask a designer to create something from scratch or buy stock imagery if you feel unsure.
Following these guidelines will help you to create a podcast logo that draws those clicks you’ve been waiting for. It’s all about finding a concise and compelling way to communicate the gist of what your podcast is about at a glance.
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